A Guide To Compliance In The Vape Industry?

In the UK, there are certain guidelines and rules that must be followed to ensure compliance in the vape industry. From packaging to advertising, understanding and following these regulations is essential for any vape business in the UK. In this blog, we’ll be discussing the basics of compliance in the UK vape industry and how to ensure your business stays within the law.


The Basics of Compliance in the UK Vape Industry

The UK vape industry is regulated by the Tobacco and Related Products Regulations (TRPR) 2016, which implements the European Union’s Tobacco Products Directive (TPD) into UK law. The TPD regulates e-cigarettes, e-liquids, and other vaping products. These regulations apply to all aspects of vaping, including manufacturing, packaging, labeling, and advertising.

One of the key regulations is that all e-cigarette products must be notified to the Medicines and Healthcare products Regulatory Agency (MHRA) at least six months before they are placed on the market. This notification includes information about the product’s ingredients, emissions, and toxicology. Failure to notify products to the MHRA can result in fines or even criminal charges.

Another important regulation is that e-cigarette products can only be sold to people over the age of 18. This means that age verification must be carried out on any customer who appears to be under the age of 25. It is also illegal to advertise e-cigarettes or vaping products in a way that may appeal to children or non-smokers.


Packaging and Labeling Requirements

In addition to the basic regulations, there are specific packaging and labeling requirements that must be followed in the UK. These regulations are designed to ensure that products are safe, clearly labeled, and that consumers are informed about the contents of the product.

All e-cigarette products must be labeled with a list of ingredients, including nicotine content. The packaging must also include warnings about the potential health risks associated with using e-cigarettes, such as addiction and other health problems. The warnings must be clear and prominently displayed on the packaging.


Advertising and Promotion of Vaping Products

Advertising and promoting vaping products in the UK is heavily regulated. The aim of these regulations is to prevent the promotion of vaping to non-smokers, young people, or vulnerable groups.

One of the key regulations is that e-cigarette advertising must not be aimed at people under the age of 18. This means that advertising must not be displayed in locations where children are likely to see it, such as near schools or playgrounds. Additionally, the advertising must not use images or messages that could be seen as appealing to children.

It is also illegal to advertise e-cigarettes or vaping products as a healthier alternative to smoking or to make any claims about their health benefits unless the claims have been authorized by the MHRA.



Compliance in the UK vape industry is essential to ensure that businesses are operating within the law and to protect the health and safety of consumers. From packaging and labeling to advertising and promotion, understanding and following these regulations is critical for any vape business in the UK. By doing so, businesses can ensure that their products are safe, their customers are informed, and they are operating legally.

While adering to several guidelines can seem overwhelming, it is essential for any vape business to operate within the law. By understanding and following the regulations set out by the TRPR and the MHRA, businesses can ensure that they are providing safe and legal products to their customers.



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